Poppy’s Hair Salon in Malvern has always had an excellent reputation for being a traditional hair salon. Proprietor, Susan Doran, has recently taken on a new stylist, Fiona Baker, who has had extra Wella™ training in creative colouring, including their exciting new 3D Colour Service and has barbering qualifications – both unisex and for all ages.
Susan wanted to raise the salon’s profile, attracting younger customers. I designed a new leaflet and window posters, designed to catch the eye of passing pedestrians. I used modern ‘poppy’ imagery, combined with black and white blocks, which will be used on all future promotions, stationery, cards and adverts and the salon’s new Facebook page.