Matt Tedds was setting up a gardening service. He wanted to appeal to local elderly residents who may be struggling with the upkeep of their gardens. I commissioned an illustrator, Owain Kirby, to produce a traditional woodcut illustration of Matt and surrounding garden and hills. Combined with the wording, ‘for gardening done the traditional way’ on postcards and signage, the overall finished design gives the customer a secure feeling, and allows them to have a good idea as to what Matt looks like and what he does, before they meet him.
