… It’s the way that you do it!
Wellie-Web have been selling quality branded wellington boots online for over 9 years. However, the summer months have proved to be a fairly quiet time for them in previous years for obvious reasons.
Their customer base has mainly been the hunting and shooting set. I designed a logo that could be adapted for a variety of colours and could be used as an icon. I also re-designed the home page, aiming it at the Festival goers, encouraging them to buy wellies to match their festival outfit. http://www.wellie-web.co.uk/making it more colourful and vibrant, giving them easy options to finding their ideal festival footwear and accessories.
It worked! Their sales increased dramatically, and I have now been commissioned to redesign the site ready for the Winter trends… Keep looking!